I think a unique prize would be more exciting. For example, a safari for 10 and $500,000 spending money, a weekend for 4 at a real resort like fiji plus spending money, possibly a "planes, trains and automobileS" type promotion with 10 round trip passes on amtrak anywhere plus 10 roundtrip flights anywhere(pick an airline) flies plus 2 new automobiles(valued @ min $40,000 each), a 3week stay on a private "spa" island (with personal staff to spoil the winner), etc.  elizabeth lyons  gilbert, AZ

Pay off your mortgage (up to __$) -- with smaller prizes of making one mortgage payment -- another for a year worth of payments...  Kristen Horton  Indianapolis, IN

I think cash would be be the ultimate prize. Money talks, and with the green you could buy anything your heart desires...a car, a house, a trip around the world!  Julie Kasperson  Las Vegas, NV

Cash.  Joanne  Lansdowne, PA

I'd love to win a seven to ten day cruise in a suite with a balcony. I don't care where it goes.  Elaine Wightman  Las Vegas/NV

Forget the car, world cruise, new house . How about a life time of free gas ?  Dolores Kling  Alpine,Ca.

Besides a large cash payout, I would like several weeks of rental at a time share on the strip for lets say 20 years .With no maintainance cost or taxes to me.A free vacation for 1 week maybe 4 times per year.I love vegas . Or a free week three times per year at an upscale casino on the strip .No black out dates.  Stephen Kaselak  Cleveland/Ohio

Just make it Cash please, and taxes can be paid immediately. Any other grand prizes would require big time taxes to be paid and the people who save up to go to Vegas really can't afford huge taxes if they don't have the Cash and if you have to take out a loan to pay taxes, it's just not worth winning the prize....so it's Cash please from this visitor to Vegas. Thank you.  Anna Sjogren  Manistique, MI

I think Cash. You get anything you want with the cash. Very simple answer for me.  Nancy  Port Jervis, NY

"Ultimate Prize". On a quarter machine, the highest award should be a cash payout not requiring filling out tax forms. Now, if you are organizing a bank of progressive machines working toward the goal of a mega-prize, obviously a Prius or a Mustang is not inspirational. A $20,000 cruise however is exciting. $100,000 cash even more so. Paying income tax on the realized value of the sale of a house is not my idea of entertainment. Think portable or saleable, not everyone lives in Las Vegas.  Don Bartley  Portland, OR

I believe the ultimate prize would be a house built any place in the USA. The house should cost around $500,000, and built to the winners specificians. The peole who play .25 slots are people who can not afford to play expensive games and therefor has little hope of winning a large prize.  Judy McDaniel  Clovis NM

An ultimate prize a player could win on a 25-cent slot machine would be a round-trip airfaire for two and room at the beautiful Wynn Casino for one week plus $10,000 cash to play slots, etc. or a round-trip airfaire for two and room for a week's vacation in Hawaii plus $10,000 cash to spend on sightseeing, etc. Edith from San Jose, California